Paramount Pictures, a division of Viacom and the number one ranked film studio in terms of profits, is the first film studio to offer digital cinema support directly to exhibitors across the United States and Canada.
This will cause digital projection systems as well as 3-D systems to be brought into more theaters, allowing for the new technology wave to creep in more. This seems to be a huge move for anyone to make, and the fact that they are the first says something about them.
http://celluloidjunkie.com/2009/03/06/a-comprehensive-review-of-paramounts-direct-to-exhibitor-vpf-agreement/#more-627
Here is a more detailed review of Paramount’s Direct-To-Exhibitor Agreement.
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